Dev Expo Haiti Brand Identity
Dev Expo Haiti Brand Identity

Dev Expo Brand Identity

Establishing Haiti's tech ecosystem through strategic brand development

A comprehensive brand identity that launched Haiti's premier tech conference, establishing the visual foundation for the country's largest developer community and setting new standards for tech event branding in the Caribbean.

Client

Banj

Released

Dec 21, 2021

Timeframe

3 months

Project Type

Brand Identity and Event Branding

Technology

Adobe Creative Suite Affinity Desginer Notion Slack Global Sourcing Platforms

Dev Expo Brand Identity

Overview

Dev Expo Brand Identity

Overview

Our approach focused on merging authentic Haitian cultural elements with modern tech aesthetics. The result is DevExpo – a brand identity that doesn't just promote another conference but establishes a movement that elevates Haiti's position in the global technology conversation.

Dev Expo Haiti Brand Identity
Dev Expo Haiti Brand Identity
Dev Expo Haiti Brand Identity
Dev Expo Haiti Brand Identity
Marie Changlais Aimé - Dev Expo Haiti
Marie Changlais Aimé - Dev Expo Haiti

Challenges

In a tech ecosystem where local events struggled with brand recognition and cohesive visual identity, DevExpo needed to establish itself as Haiti's definitive technology conference. The challenge was to create a compelling brand presence that would unite Haiti's scattered developer community while competing for attention in an increasingly crowded Caribbean tech landscape, all while coordinating complex international printing logistics to bring the vision to life.

Dev Expo Haiti Brand Identity
Dev Expo Haiti Brand Identity

Challenges

In a tech ecosystem where local events struggled with brand recognition and cohesive visual identity, DevExpo needed to establish itself as Haiti's definitive technology conference. The challenge was to create a compelling brand presence that would unite Haiti's scattered developer community while competing for attention in an increasingly crowded Caribbean tech landscape, all while coordinating complex international printing logistics to bring the vision to life.

Dev Expo Haiti Brand Identity
Dev Expo Haiti Brand Identity
Dev Expo Haiti Brand Identity - Tshirt
Dev Expo Haiti Brand Identity - Tshirt
Dev Expo Brand Identity
Dev Expo Brand Identity

The Solution

The Solution

We developed a comprehensive brand ecosystem that unified all touchpoints from digital to physical presence. The bilingual identity system seamlessly integrated French and English elements while maintaining international appeal, and our streamlined international-sourcing process delivered premium event materials at accessible costs without compromising visual impact.

We developed a comprehensive brand ecosystem that unified all touchpoints from digital to physical presence. The bilingual identity system seamlessly integrated French and English elements while maintaining international appeal, and our streamlined international-sourcing process delivered premium event materials at accessible costs without compromising visual impact.

Dev Expo Haiti Brand Identity
Dev Expo Haiti Brand Identity
Dev Expo Haiti Brand Identity

Adobe Creative Suite Affinity Desginer Notion Slack Global Sourcing Platforms

Adobe Creative Suite Affinity Desginer Notion Slack Global Sourcing Platforms

Dev Expo Haiti flagpole banner
Dev Expo Haiti flagpole banner
Dev Expo Haiti flagpole banner
Dev Expo Haiti Brand Identity
Dev Expo Haiti Brand Identity
Dev Expo Haiti Brand Identity

The brand architecture was streamlined to essential visual elements, with automatic color system adaptation and flexible layout controls. We integrated authentic cultural motifs with contemporary design principles, creating an identity that resonates with local developers while appealing to international tech audiences.

The brand architecture was streamlined to essential visual elements, with automatic color system adaptation and flexible layout controls. We integrated authentic cultural motifs with contemporary design principles, creating an identity that resonates with local developers while appealing to international tech audiences.

logo