Kinanm Campaign

Locally brewed for the funniest moments

KINANM represents more than just a beer—it's a cultural movement celebrating Haitian pride and ownership. This comprehensive branding campaign for Haiti's local brewery positioned KINANM as the premium choice for young Haitians, transforming the narrative from "local and affordable" to "authentically ours and worth celebrating." Through strategic messaging in Cap Haitian Creole, we created a campaign that resonates deeply with cultural identity while elevating brand perception.

Client

Kinanm - BRANA

Released

Mar 15, 2024

Timeframe

3 months

Project Type

Digital Campaign Photoshoot Graphic Design

Technology

Adobe Photoshop Adobe Lightroom Affinity Designer

Kinanm Campaign

Overview

Kinanm Campaign

Overview

Our approach focused on merging authentic Haitian cultural elements with modern tech aesthetics. The result is DevExpo – a brand identity that doesn't just promote another conference but establishes a movement that elevates Haiti's position in the global technology conversation.

Challenges

The primary challenge was repositioning KINANM from a perceived low-value product due to its accessible pricing to a premium local beer worthy of celebration. We needed to convey a sunny, summer vibe with premium appeal while maintaining relatability among young Haitian consumers. The brand required elevation without losing its authentic, accessible character, showcasing that affordability doesn't compromise quality, and that KINANM deserves a place in every moment of celebration for young Haitians.

Challenges

The primary challenge was repositioning KINANM from a perceived low-value product due to its accessible pricing to a premium local beer worthy of celebration. We needed to convey a sunny, summer vibe with premium appeal while maintaining relatability among young Haitian consumers. The brand required elevation without losing its authentic, accessible character, showcasing that affordability doesn't compromise quality, and that KINANM deserves a place in every moment of celebration for young Haitians.

Kinanm Campaign
Kinanm Campaign

The Solution

The Solution

The campaign successfully transformed brand perception, positioning KINANM as a source of national pride rather than just an economical choice. With the presence of local artists like Pierre Jean, Toby, and through vibrant photography featuring authentic moments of joy and connection, coupled with culturally resonant messaging, we established KINANM as the beer that celebrates Haitian ownership and community. The visual identity captured the essence of Caribbean summer vibes while maintaining premium appeal, proving that local craftsmanship deserves premium recognition and positioning KINANM as the go-to choice for authentic Haitian celebrations.

The campaign successfully transformed brand perception, positioning KINANM as a source of national pride rather than just an economical choice. With the presence of local artists like Pierre Jean, Toby, and through vibrant photography featuring authentic moments of joy and connection, coupled with culturally resonant messaging, we established KINANM as the beer that celebrates Haitian ownership and community. The visual identity captured the essence of Caribbean summer vibes while maintaining premium appeal, proving that local craftsmanship deserves premium recognition and positioning KINANM as the go-to choice for authentic Haitian celebrations.

Adobe Photoshop Adobe Lightroom Affinity Designer

Adobe Photoshop Adobe Lightroom Affinity Designer

The KINANM campaign transformed a local Haitian beer from commodity to cultural movement, proving that authentic storytelling drives real business results. HaitiBrand bridges cultural authenticity with global design standards, creating campaigns that resonate locally while meeting international benchmarks. Ready to elevate your brand? Partner with HaitiBrand for campaigns that connect, convert, and celebrate. Let's transform your story into results.

The KINANM campaign transformed a local Haitian beer from commodity to cultural movement, proving that authentic storytelling drives real business results. HaitiBrand bridges cultural authenticity with global design standards, creating campaigns that resonate locally while meeting international benchmarks. Ready to elevate your brand? Partner with HaitiBrand for campaigns that connect, convert, and celebrate. Let's transform your story into results.

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